I advise leaders who need honest feedback and clear thinking to unpick brand, strategy and communications problems.
I learned my craft running campaigns at the UK Dept of Health, rebranding BBC Radio 4, and leading digital and communications agencies. I was also founder and CEO of a spectacularly unsuccessful tech startup.
• Asking the right questions, listening to the answers
• Identifying themes and dynamics
• Questioning assumptions and speaking truth to power
• Looking at the big picture, thinking deeply
• Explaining things simply and finding the right words
• Politics, game playing or toeing the line
• Detailed planning / reporting
• Operations or governance
• Early or very long meetings
• Organised fun
I asked some clients how they’d describe what I do and what they value most about my work.
Here’s what they said.
Most people call me when they’re at a crossroads – growing, changing direction, or starting something new.
Your identity and communications are out of step with who you are and where you want to be. You get bored when describing what you do and hate looking at your website.
You know what you want to do – more or less – but you need to crystallise your thinking and find the right words to make everyone sit up and take notice.
These foundational elements can suddenly look tired, bland or hollow. I can help you make them meaningful and shape a programme to embed them across everything you do.
Language defines you and shapes your culture as well as how people perceive and experience you. You need to align what you say and how you say it with what you do. It sounds simple. It’s not.
You know that being sustainable and responsible are no longer a choice. You don’t know how to make commitments or plans that are right for your business.
In the spirit of show, don’t tell (and showing off), here’s a few current and recent projects.
Of course I’m going to tell you I’m great. So here’s some quotes from people like you.